About us

After a long career in publishing, both print and digital, and playing a key market leadership role in the development of contemporary content marketing in New Zealand, John Baker entered the world of media agencies in 2017 as MD of leading independent media and PR agency Lassoo Media.

John Baker - Founder

John Baker - Founder

In 2021, John established Conductor Limited, driven by entrepreneurial desire and a belief that his unique approach to agency collaboration, strategic thinking, breadth of experience and depth of his network, was a unique combination for New Zealand marketers to access.

Conductor is a founding member of The Independent Media Agencies New Zealand (IMANZ).

Don’t Just Take Our Word For It

“John Baker is one of those people who can hear what you're saying, and answer the question you hadn't even been able to articulate yet: whip smart, deeply knowledgeable, future focused - and a great person to round it all off!”

Amanda Wood - Digital Channels Manager - Vodafone NZ

“I have been doing business with John Baker since the turn of the century. Back then he was living and breathing that which is fashionable and cutting edge today. He is an entrepreneur and a risk taker. He is the role model for me in how to demonstrate leadership and character when risks don’t pay off. He has shaped my comprehension of the truth that quality content defines brand equity as much as audience.”

Martin Bremner - CEO Dementia Auckland

“His knowledge of the media landscape is second-to-none and the ability to balance the needs client side with the practical realities to execute is on point.

John Baker is smart unit, a trusted leader with a firm grasp on reality and the guts to push the boat further than most when it comes to ideas and execution.”

Robett Hollis - Aranui Ventures

“John Baker is not only a consummate professional, he's a truly genuine and nice guy. I have enjoyed working with John on content projects which all oozed integrity, artistry, and creativity. I wouldn't hesitate to recommend John or to work with him again in the future.”

Cassie Roma - Founder CR& Co